Let’s be honest, folks. We’ve all been there. You rummage through the freebie bin at a trade show, hopeful for a cool new pen or a handy tote bag. Instead, your hand emerges clutching—well, let’s just say it defies description. A glow-in-the-dark spatula shaped like a question mark? A stress ball that, upon closer inspection, vaguely resembles a body part we can’t mention here? These are the kinds of swag products that leave you scratching your head.
Promotional products, often called “swag,” have pros and cons. When done right, they leave a positive impression. When done wrong, it’s a marketing nightmare. Let’s explore some promotional fails and ensure your next freebie is a hit.
Hall of Shame: Swag Gone South (But Hilarious!)
Remember when a certain laundry detergent brand offered a “measuring cup” shaped suspiciously like a… well, you get the idea? Let’s just say it wasn’t exactly a subtle way to promote their stain-removal prowess.
Then there was the bank that thought it would be clever to hand out branded whistles to promote their “fast service.” Unfortunately, the only thing fast was the embarrassment for their marketing team.
Takeaway: This is a classic case of “know your audience.” Don’t try to be too trendy or edgy if it clashes with your brand image. A bank needs to project professionalism and trust, not questionable humor.
From Fail to Fan Favorite: How to Choose Swag That Rocks
So, how do you avoid these epic swag fails and ensure your next promotional product is a winner? Here are some golden rules to follow:
Know Your Audience: It’s Not About You, It’s About Them
The key to successful swag is understanding your target market. What are their needs and wants? Are they young professionals who would appreciate a sleek phone charger? Or maybe your ideal customer is an outdoorsy bunch who would love a branded water bottle? Research your audience and choose products that align with their lifestyle.
Focus on Quality and Utility:
Nobody wants a flimsy pen that breaks after two uses or a tote bag that feels like it could hold a single sheet of paper. Invest in high-quality, well-made products that people will use and appreciate. A sturdy water bottle or a comfortable t-shirt with your logo is much more likely to leave a positive impression than a cheap stress ball collecting dust in a drawer.
Keep it classy (but fun!):
Your swag should reflect your brand personality, but avoid anything offensive or confusing. Think about the message you want to convey. Is it professionalism? Creativity? Innovation? Choose a product and design that reinforces that message clearly and tastefully. Of course, a little fun is always welcome! A branded phone stand shaped like your mascot? Adorable! A branded spork? Maybe not…
Get Creative (Without Going Crazy):
While staying true to your brand, there’s room for a touch of creativity. Think outside the box (but within reason) to create a unique and memorable product. A portable phone charger with a built-in flashlight is a practical and innovative choice. Branded earbuds with a sleek carrying case are another great option.
By following these tips, you can avoid the “swag fail” trap and create promotional products that your target audience will love. Remember, the goal is to leave a lasting positive impression, not a moment of awkward confusion.
Now it’s your turn, let’s create awesome promotional products for you at John the Printer, a family-owned and operated full-service printer and specialty gifts company located just outside of Music City, Nashville, TN.
